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Serravalle Outlet Shopping Tour

Milano, Italy
Serravalle Outlet Shopping Tour
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Free cancellation
Up to 24 hours in advance. Learn more
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icon11 hours  (approx.)
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Shop 'til you drop (and save money while doing it) on this day trip to Serravalle Designer Outlet from Milan, with round-trip transfers. Board a comfortable coach in Milan for the 60-mile (100-kilometer) ride to the outlet center. Once there, go wild popping into as many of the 200 shops that your time there will afford. Take advantage of discounts of 70% off name brands such as Dolce & Gabbana, Adidas, Versaci, Timberland, and more. For more benefits, upgrade the tour to the VIP Shopping Pass and get a 10% discount and fast-track coach boarding.
  • Independent shopping day trip to the Serravalle Designer Outlet from Milan with included coach transport
  • Shop for discounted fashions at Italy’s largest designer outlet, with nearly 200 stores
  • Save up to 70% on brands such as Armani, Versace, Prada, Burberry and many more
  • Break from your shopping at Serravalle’s restaurants, bars and cafes
  • Enjoy an extra 10% discount at select stores with your included Serravalle Fashion Pass
  • Upgrade to a VIP Shopping Pass for priority coach boarding
  • Relax with included return coach transfers from Milan
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Round-trip transport by air-conditioned coach
VIP Shopping Pass with fast-track coach boarding and shopping card 10% discount (if option selected)
Food and drinks, unless specified
Hotel pickup and drop-off
Milan Visitor Center - Zani Viaggi , Largo Cairoli, 18, 20121 Milano MI, Italy

Departure at the Zani Viaggi. Go to the big apple on the sqaure and across the street.

This activity will end right where it started.
Ready, set, shop! Decide from the various departure times and whether or not you'd like the standard or the VIP shopping option when you book. Then meet your guide in the center of Milan at the set time. Hop on the the comfortable coach for the one-hour ride south to the Serravalle Designer Outlet, a complex that looks like a classic Italian village. 

Enjoy the views of the Italian countryside from the bus window. After your arrival, put your shopping face on, as you are about to take on Italy's biggest designer outlet. 

Amble down the pleasant tree-lined walkways, going from shop to shop. There are about 200 various shops, many advertising great bargains, selling everything from shoes to cosmetics to clothing to sportswear. Some of the brands include Burberry, Adidas, Dolce & Gabbana, Armani, Versace and Calvin Klein, among many others. And even better, save up to 70% off recommended retail prices. 

And if all that shopping has built up an appetite, sit down at one of the cafes or restaurants in the center and enjoy a plate of pasta, some pizza and even some gelato. Once the shopping is complete, hop back on the bus to Milan. 

VIP Shopping Pass Upgrade

Upgrade to the Serravalle VIP Shopping Pass and, as well as the Fashion Passport with its extra 10% discount at select stores, get additional perks and privileges. 

Also, this upgrade allows you to get Fast Track Pass for priority access to the coach, allowing you to to skip the line to board the on the journey there and the ride back. The VIP Shopping Pass also includes a 10 euro voucher for lunch at select restaurants in the center.
Stop At:  
Zani Viaggi Day Tours
Departure point
Duration: 15 minutes
Admission Ticket Free
Stop At:  
Serravalle Designer Outlet
Choose between the available departure times and the standard or VIP shopping option when you book. Then, when the time comes, meet your guide in central Milan and board your comfortable, air-conditioned coach for your journey to the Serravalle Designer Outlet, roughly one hour away. On arrival, set out on your day of independent shopping around the elegant complex. Designed to resemble a classic Italian village, Serravalle is Italy’s largest designer outlet and boasts a circular layout that makes it easy to hop from store to store. Stroll the tree-lined pedestrianized walkways that link the nearly 200 stores, and scout out the bargains in designer fashions, casual clothing, footwear, cosmetics, sportswear and even home furnishings. Brands include Calvin Klein, Armani, Versace, Dolce & Gabbana, Bulgari, Timberland, Roberto Cavalli, Prada, Burberry, Nike, Adidas and more, and you can expect discounts of up to to 70% off recommended retail prices, so you’ll enjoy some great savings. Take a break from shopping at any of Serravalle’s choice of eateries and cafes. Perhaps enjoy an ice cream at the enticing gelateria, unwind over a coffee, or grab a bite at the pizzeria, bistro buffet or other restaurants. With your shopping over, load your bags onto the coach and return to Milan, where your trip ends with a drop-off back at the departure point. VIP Shopping Pass Upgrade Upgrade to the Serravalle VIP Shopping Pass and, as well as the Fashion Passport with its extra 10% discount at select Serravalle stores, enjoy a number of additional privileges and benefits during your day out. With the VIP Shopping Pass, get a Fast Track Pass for priority access to the coach, letting you skip the main line to board the coach on both your journey to and from Serravalle. Plus, your VIP Shopping Pass also includes a valuable 10 euro voucher towards lunch at a selected restaurant in the mall, making your day out even better value!
Duration: 6 hours 
Admission Ticket Free
  • Confirmation will be received at time of booking
  • Not wheelchair accessible
  • Stroller accessible
  • Service animals allowed
  • Near public transportation
  • Infants must sit on laps
  • Most travelers can participate
  • This tour/activity will have a maximum of 50 travelers
  • OPERATED BY Zani Viaggi
You can cancel up to 24 hours in advance of the experience for a full refund.
  • For a full refund, you must cancel at least 24 hours before the experience’s start time.
  • If you cancel less than 24 hours before the experience’s start time, the amount you paid will not be refunded.
  • Any changes made less than 24 hours before the experience’s start time will not be accepted.
  • Cut-off times are based on the experience’s local time.

Learn more about cancellations.

The answers provided below are based on answers previously given by the tour provider to customers’ questions.
What is the policy on face masks and attendee health during Serravalle Outlet Shopping Tour?
A:The policies on face masks and attendee health are:

  • Face masks required for travelers in public areas
  • Face masks required for guides in public areas
See all safety measures taken by Serravalle Outlet Shopping Tour.
What is the policy on sanitization during Serravalle Outlet Shopping Tour?
A:The policies on sanitization are:

  • Hand sanitizer available to travelers and staff
  • Regularly sanitized high-traffic areas
  • Gear/equipment sanitized between use
  • Transportation vehicles regularly sanitized
See all safety measures taken by Serravalle Outlet Shopping Tour.
What is the social distancing policy during Serravalle Outlet Shopping Tour?
A:The policy on social distancing is:

  • Social distancing enforced throughout experience
See all safety measures taken by Serravalle Outlet Shopping Tour.
What measures are being taken to ensure staff health & safety during Serravalle Outlet Shopping Tour?
A:The policies on staff health & safety are:

  • Regular temperature checks for staff
  • Paid stay-at-home policy for staff with symptoms
See all safety measures taken by Serravalle Outlet Shopping Tour.

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194 Reviews

Reviews by Viator travelers

Showing 1-10 of 194 reviews
Dont bother
, May 2022
This experience was not at all enjoyable. Firstly they did not have our names on the list even though I could provide tickets and paid confirmation then after that got sorted we were one of the lucky ones to get a seat on the bus. Some people had to stand for the nearly two hour trip. There is nothing at Seravalle except for expensive shops (no great discounts as mentioned) so if you are happy literally spending money for 8 hours straight good if not then dont bother. The tour is too long and the bus was stifling and hot on way home.
Left Milan at 10am, it took us around an hour and a half to reach the destination, it was a rainy day
, May 2022
It's shopping lover's heaven, highly recommended 👌 majority of brands are there. Don't wait for 70% discount because it doesn't exist but still you can get good deals with reasonable prices. The only concern is the return time should have flexible schedule.
Average experience
, May 2022
Serravale was just a regular fashion outlet similar to Us. The luxury stores had strict maximum capacity which does not make sense since other stores do not implement that. The tour itself is not exactly 6.5 hrs but more around 6 hours. Bus was full and cramped
Great , fun trip !
, May 2022
This shopping 🛍 center is amazing and worth the time hands down to visit. The bus trip made it super easy and accessible.
Bus trip
, Apr 2022
Normal bus service and it was good nothing much to add or say in it. We took the first bus and we left on time
Shopping lover
, Mar 2022
Highly recommend to go shopping to Serravale outlet comfortable bus , friendly driver .and big outlet center . Everything just what I need .
Crammed, No Social Distancing
, Nov 2021
No social distancing (every seat was taken), insufficient storage, and no enforcing masks among passengers. Many just stopped wearing their masks and I had to ask more than one person to put theirs back on; if the bus had been at half capacity, it wouldn’t have been so bad. I would never recommend this and won’t take it again. It would be cheaper and safer to rent a car.
1 traveler found this review helpful
VIP Scam
, Sep 2020
I paid for the more expensive VIP one and I was given a regular ticket with no discount code to use at the outlets. There’s no perks of spending more on the VIP one over the regular one.
1 traveler found this review helpful
, Aug 2020
This place is a Disneyland for grownups ! So many great brands at reasonable prices ! We were in awe. Thank you For this wonderful experience !
2 travelers found this review helpful
Nice experience, and best transportation to go to outlet servalle
, Feb 2020
I nejoyed the trip .. comfortable bus , on time ,, it takes around 1 and half hour,, the outlet was amazing.. I can add 2 thing to be an awsem experience, if hot and cold drinks can be added to the services of the trip or even to buy.. and to have a toilet in the bus bec u cant stop during your way and sometimes u have kids that cant hold themselves.. Overall nice experince i will repeat it again if i come to milan..
Good Shopping Attraction
Jeff K
, Dec 2019
We took the last coach back to Centrale on 26 Dec. The journey was fine but the coach driver's attitude and tone of voice was unfriendly to the passengers at Serravilla. I just feel that he can convey his massage in a more friendly manner.
Excellent Experience
Yong T
, Oct 2019
Our Tour guide Valentina is amazing person, we enjoy the food tour so much!!!!! Really a special experience for us.
, Oct 2019
Any brand, you name it!! Outlet prices and fun day! You’d think 8 hrs shopping was enough! Could of shopped for days! Perfect for a day out and if you have the money to shop designer brands at outlet prices
Not for the faint hearted.........
, Oct 2019
Travelled to the Serraville Outlets no problem - enjoyed a few hours of shopping. Tried to board earlier bus and were met with aggression from drivers and then cash paying non ticketed customers boarding before us ( we didn't get an earlier seat). Then on the trip home, another traveller lifted her dress and urinated in the waste bin while her partner tried to shield her from view- she missed the bin and there was urine all over the floor- Disgusting! No bargain designer wear was worth this........
1 traveler found this review helpful
Great day at Serravalle
, Jun 2019
Great shopping, clean outlet, good deals. Very much like Woodberry commons in NY State. It is smaller but you can find great deals and friendly staff in all shops. The tour needs to be longer with flexible times to leave. Otherwise, the bus was clean and comfortable with efficient staff.
A day of shopping
, Jul 2018
It’s a very busy tour for this out of town outlet shopping. It was a shame that the coach was broken down on our way back to the city centre.
Paid for upgrade but didnt get any...
, May 2018
Paid for upgrade but didnt get any upgrades. No 10 discount. No priority boarding. No 10 Euro lunch coupon. A complete ripoff to upgrade. The mall was wonderful similar to any American premium outlet mall. No disappointment with the mall, just the unfulfilled and unrealized premium upgrade which should be avoided.
Though a fairly long drive out of...
, Jan 2018
Though a fairly long drive out of the city - about 1.5 hours each way - the coach bus was comfortable. It looked like it had a restroom on board, but unfortunately, it seemed to have been locked. There's no rest stop along the way. There are a lot of high end shops at Serravalle Outlets, and when I went, the January Saldi sales had just begun, so there were lines just to get into the high end shops. Most other shops, though, did not have lines formed outside. There are many shops that you won't find back in the U.S. and I found different products there than I did at the same shops in Milan. I found a pamphlet in Milan for the outlet whereby filling the form gets you 10 off regular priced items if you take it to Guest Services. The bus dropped us off and picked us up near Guest Services, so I recommend getting your discount card before shopping, if you're not there during one of the sales seasons.
Shuttle bus that takes you to the...
, Dec 2017
Shuttle bus that takes you to the mall then picks up to return to Milan. Well organised easy day out with bargains to be had.
This is a must. The deals are...
, Dec 2017
This is a must. The deals are phenomenal and the service impeccable. Our hands could not contain the amount of bags they carried. Worth the trip!

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