Welcome to South Korea
Nicknamed the Land of Morning Calm, South Korea is a nation of extremes. Major cities like Seoul and Busan are abuzz with bright lights and a 24-hour lifestyle, while the pace of life in sleepy rural communities ticks by the same way it has for centuries. Seasonal weather changes see glorious sunshine, heavy monsoons, clear skies, and harsh humidity as the months pass, and South Koreans swing between their traditional hearty cuisine and the latest international fast-food chains. Travelers to South Korea can find new discoveries round every corner, with activities and adventures to suit all tastes and ages. In the capital city, Seoul, visitors can explore UNESCO World Heritage–listed landmarks such as Changdeokgung Palace and Gyeongbokgung Palace on sightseeing tours, and experience the bustling markets of Gwangjang, Insadong, or Namdaemun, where locals shop for everything from fresh produce to valuable antiques. Savor the diverse flavors of Korean cuisine on a food and craft beer walking tour, or visit the Korean Demilitarized Zone (DMZ) where the tension between North and South Korea is palpable. In the countryside outside Seoul and Busan, day-trippers can rub shoulders with locals along popular hiking trails around Mt. Geumgangsan, Mt. Hallasan, and Mt. Taebaeksan, or relax in sunshine as the waves roll in on Jeju Island, South Korea's popular paradise retreat.