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Paulista Avenue (Avenida Paulista)
Paulista Avenue (Avenida Paulista)

Paulista Avenue (Avenida Paulista)

Free admission
Avenida Paulista

The Basics

Bookended by Shopping Paulista mall and the distinctive Conjunto Nacional, Avenida Paulista serves as the address for many of the city’s most important cultural institutions, including the Sao Paulo Museum of Art (MASP), Parque Trianon, and Casa das Rosas arts center, located in one of the last mansions remaining on the street. It would be difficult to visit Sao Paulo and not encounter the street, as it features on the majority of city sightseeing tours.

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Recent reviews from experiences in Sao Paulo

star-5
Solid experience
Oleksandr_M, Mar 2022
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
The tour guide, Luiz was awesome. Highly recommend - very friendly, knowledgeable about the city as well as overall history and culture of Brasil.
star-5
Awesome
Christopher_G, Sep 2020
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Renato is a awesome guide. He know this city well and it is nice to have a guide that love his city alot.
star-5
Great Tour
Jason_G, Dec 2019
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Was in São Paulo for a very short period of time and wanted to see some of the sights and get a sense for what the city was like. My guide was great, and told me about the cities history and what life is like in São Paulo. Great if you need to pack a lot of things into a short period of time (5hours for me)
star-5
Luis was the perfect guide to share Sao Paulo with us
Marcus_M, Mar 2021
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Luis was our guide and he couldn't have possibly done a better or more professional job than he did. He was BY FAR the best person to share as much information about Sao Paulo as we could ever need to learn. Although everything was closed due to the COVID lockdown we were able to still see so much more than I originally thought we'd be able to see. He was personable, friendly, KNOWLEDGEABLE, and did an amazing job of making sure that we got the most out of our time with him. We were even able to visit an indigenous village due to his special relationship with them, as they are closed to almost all tourists during the lockdown. Thank you, Luis, for making our day with you such an incredible and unforgettable experience!
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Things to Know Before You Go

  • As one of the city’s most important thoroughfares, Avenida Paulista offers a glimpse into city life in Sao Paulo, making it a must-see for first-time visitors.

  • Wear comfortable walking shoes, as the area is best explored on foot and stretches about 1.7 miles (2.8 km) end-to-end.

  • There are plenty of restaurants and bars along the strip, which are generally up-scale.

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How to Get There

To get to Avenida Paulista, take the Sao Paulo metro to Paulista, Consolação, Trianon-Masp, or Brigadeiro stations, depending on where you want to begin your exploration of the street.

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Trip ideas


When to Get There

The street is at its liveliest come nightfall. On Sunday afternoons, craft fairs and flea markets spring up at the foot of the MASP. Throughout the year, the street hosts events such as the world’s largest gay pride parade (May/June); the renowned São Silvestre road race (December 31st); and a New Year’s Eve party.

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Nightlife Near Avenida Paulista

Restaurants and nightclubs along Avenida Paulista and its cross streets make this one of Sao Paulo’s nightlife hotspots. If you’re planning a night out, check out buzzing Rua Augusta, perhaps the city’s liveliest nighttime haunt, or Rua Frei Caneca, the heart of the city’s LGTBQ scene.

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Frequently Asked Questions
The answers provided below are based on answers previously given by the tour provider to customers’ questions.
Q:
What are the nearest attractions to Paulista Avenue (Avenida Paulista)?
Q:
What else should I know about attractions in Sao Paulo?
A:
As well as visiting the Paulista Avenue (Avenida Paulista), check out these trip ideas to make the most of your visit: