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Paulista Avenue (Avenida Paulista)
Paulista Avenue (Avenida Paulista)

Paulista Avenue (Avenida Paulista)

Free admission
Avenida Paulista

The Basics

Bookended by Shopping Paulista mall and the distinctive Conjunto Nacional, Avenida Paulista serves as the address for many of the city’s most important cultural institutions, including the Sao Paulo Museum of Art (MASP), Parque Trianon, and Casa das Rosas arts center, located in one of the last mansions remaining on the street. It would be difficult to visit Sao Paulo and not encounter the street, as it features on the majority of city sightseeing tours.

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Recent reviews from experiences in Sao Paulo

star-5
Great Tour
Jason_G, Dec 2019
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Was in São Paulo for a very short period of time and wanted to see some of the sights and get a sense for what the city was like. My guide was great, and told me about the cities history and what life is like in São Paulo. Great if you need to pack a lot of things into a short period of time (5hours for me)
star-5
City Tour
Gaurang_N, Jul 2019
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Very good. Tour Guide was very good. City Tour covered all major attractions and was in detail. Enjoyed the tour.
star-5
Fantastic private tour of Sao Paulo with Luiz!
slevine2018, Aug 2018
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Luiz was a super guide. Not only was he incredibly knowledgeable in a way that made the city and its history alive for us, he also was a super fun person to spend the day with. We did the 5 hour tour, so we had time to go to the Municipal Market for lunch and to Batman Alley to enjoy the beautiful street art. Can't give him a high enough recommendation. He deserves more than a 5!
star-5
Luis was the perfect guide to share Sao Paulo with us
Marcus_M, Mar 2021
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
Luis was our guide and he couldn't have possibly done a better or more professional job than he did. He was BY FAR the best person to share as much information about Sao Paulo as we could ever need to learn. Although everything was closed due to the COVID lockdown we were able to still see so much more than I originally thought we'd be able to see. He was personable, friendly, KNOWLEDGEABLE, and did an amazing job of making sure that we got the most out of our time with him. We were even able to visit an indigenous village due to his special relationship with them, as they are closed to almost all tourists during the lockdown. Thank you, Luis, for making our day with you such an incredible and unforgettable experience!
star-5
Best way to see Sao Paolo
Lizard108, Sep 2018
Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
I had 1 1/2 day’s before work started & wanted to see SP. I booked two 3-hour tours on consecutive days when I realized that I probably wouldn’t be able to safely get around to everything I wanted to see on my own. So glad I did. Doris was a very knowledgeable and energetic tour guide who was able to take me to see sites I wanted to see, dividing them up between the two tour days in a way that worked really well. We spent the first day’s tour in the central city area - driving through Liberdade and Paulista Ave, and getting out in Centro historic old city to walk. Driving or waking Doris shared so much interesting information. Saw the pinacoteca museum near Luz station - she also has amazing knowledge of art and memory for artist & architect names. Covered a lot of ground in a much safer way than I could have on my own. 2nd day’s tour focused on neighborhoods (including Batman alley) and Ibirapuera Park - and lots of interesting neighborhoods in between. At the end I felt I understood São Paulo history and life in the city today. We got out & walked at just the right spots, but also covered a lot of ground & information in the car. Thank you Doris!

Things to Know Before You Go

  • As one of the city’s most important thoroughfares, Avenida Paulista offers a glimpse into city life in Sao Paulo, making it a must-see for first-time visitors.

  • Wear comfortable walking shoes, as the area is best explored on foot and stretches about 1.7 miles (2.8 km) end-to-end.

  • There are plenty of restaurants and bars along the strip, which are generally up-scale.

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How to Get There

To get to Avenida Paulista, take the Sao Paulo metro to Paulista, Consolação, Trianon-Masp, or Brigadeiro stations, depending on where you want to begin your exploration of the street.

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Trip ideas


When to Get There

The street is at its liveliest come nightfall. On Sunday afternoons, craft fairs and flea markets spring up at the foot of the MASP. Throughout the year, the street hosts events such as the world’s largest gay pride parade (May/June); the renowned São Silvestre road race (December 31st); and a New Year’s Eve party.

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Nightlife Near Avenida Paulista

Restaurants and nightclubs along Avenida Paulista and its cross streets make this one of Sao Paulo’s nightlife hotspots. If you’re planning a night out, check out buzzing Rua Augusta, perhaps the city’s liveliest nighttime haunt, or Rua Frei Caneca, the heart of the city’s LGTBQ scene.

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