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Jose Cuervo Distillery (Fábrica La Rojeña)
Jose Cuervo Distillery (Fábrica La Rojeña)

Jose Cuervo Distillery (Fábrica La Rojeña)

Jose Cuervo 73, Tequila, Jalisco, 46400

The Basics

Established in 1795, the legendary Jose Cuervo Distillery, part of the UNESCO-listed landscape of Jalisco, has evolved from a small family-owned business to one of the world’s foremost tequila distilleries. Accordingly, it’s a prime draw in the town of Tequila, meaning you have your choice of guided tours of the distillery, some of which offer personalized VIP experiences. Tastings are typically included.

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Tequila distillery experience, Jose Cuervo & Tequila Magic Town

Special Offer

Tequila distillery experience, Jose Cuervo & Tequila Magic Town
$70.84 per adult
$77.00 $6.00 savings
Traveler Favorite
Great time!
We had a great time. Tour guid was very knowledgeable and professional. Would definitely recommend this others.
Soraya_G, Aug 2021

Recent reviews from experiences in Guadalajara

star-5
Great day in tequila
christophe_k, Jul 2021
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
Superbe day with our guide Berenice who was super knowledgeable in Tequila and Tequila fabrication. She also ré ommended great restaurant in Tequila where food was amazing. The only con is the comfort of the bus which is worth in term of space between seats than travelling on spirits airlines
star-5
Tequila Selecto
Belen_j, Jun 2021
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
Luis made all the difference. He was great. It would be nicer if the tour was in either Spanish or English, not both, but not a deal breaker. Including water in the van would’ve been nice.
star-4
Very Informative
Brian_S, Jun 2021
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
Why did we not go to the Jose Cuervo Farm? We paid for that trip? Not the place we actually toured? Our guide, however was fantastic?
star-5
Terrific Tour - Informative + Fun!
Lourdes_G, Nov 2020
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
Highly recommend! Berenice is a great guide: very knowledgeable, engaging, and friendly. Mario was a great driver. Greatly enjoyed the tour of a small distillery (Cuervo is currently closed due to COVID) and the time we had to explore the town of Tequila. Both Berenice and Mario went above and beyond to make this tour a terrific experience!
star-5
Lots of fun
Toni_P, Aug 2021
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
Our guide was very friendly and knowledgeable. We started with a visit to local distillery, where we tried 6 different tequilas and learnt more about their production. Afterwards, we went to Tequila town which had a very cool vibe and live music on the streets. Only bad thing was that the visit to Jose Cuervo distillery was scheduled at 3pm (optional) and we arrived there at 2:15 super hungry. Therefore, you need to choose between going to a restaurant or visiting the distillery. Our group was lots of fun and continued hanging out even after the tour. I would recommend this tour
star-4
Tequila tasting!
Sergio_G, Oct 2020
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
Overall the tour was great. We had a great tour guide Ramon and driver Saul who were nice, knowledgeable and friendly. We were taken the beautiful town of tequila and visited La Cofradía Tequileria. Our tour guide Abisail was awesome and nice. After the tour we had a couple of hours to eat and explore the town of Tequila. The only disappointment was that we were expecting to visit Jose Cuervo Distillery like stated on the add and were taken to La Cofradía without reason.
star-4
Fun time in Tequila town
David, Jan 2020
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
The tour was very interesting. The guides were knowledgeable, and as an English speaker, conversant in my language. The Cuervo distillery was a beautiful old building with lots of character. The town of Tequila was also fun, with that old Mexican feel to it. And we had plenty of free time to explore and eat. My only complaint was that they were pretty stingy with their tequila tasting. But you could purchase a variety of tequilas afterwards.
star-5
Nice Trip
Ketan_S, Jan 2020
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
Well organised trip. Our guide was excellent. We had good amount to time to spend in the Tequila town.
star-5
You will love Tequila trip
Charles_W, Feb 2020
Tequila distillery experience, Jose Cuervo & Tequila Magic Town
I really didn't know what to expect. But with the help of Tour guide, Dante, it was a fantastic trip. The distillery tour was fun, but the demonstration in the agave fields show how they are harvested and made ready for processing was the highlight for me. We had plenty of time to spend poking around the city square, watching the locals and other tourists enjoy tequila from one of several kiosk's in the square. Pick your brand, pick your drink. Tequila, your way!!! Very inexpensive. Loved the trip, great driver, and thanks again Dante!

Things to Know Before You Go

  • Drink plenty of water. Hydration is key in sometimes-baking-hot Tequila, especially if you’re sipping spirit samples.

  • Some areas of the Jose Cuervo Distillery are inaccessible to wheelchairs.

  • The distillery runs guided tours in English and Spanish several times per day.

  • No need to join a tour to visit the foyer, bar, or shop.

  • Photos aren’t allowed in the main factory.

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How to Get There

You can easily reach the town of Tequila from Guadalajara, which is about 40 miles (64 kilometers) away. Buses run regularly from Guadalajara’s Old Bus Station (in Central Vieja), while tours typically offer round-trip transportation in air-conditioned vehicles. For a luxurious all-inclusive experience, climb aboard the Jose Cuervo Express train, which goes directly to the distillery.

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When to Get There

Jose Cuervo Distillery is open every day. Weekends and public holidays are the busiest times to visit; midweek mornings are the quietest.

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Other Attractions in Tequila

The Jose Cuervo Distillery hogs the Tequila limelight. However, there’s plenty more for curious travelers to do in town. Maybe explore another tequila factory or two, followed by a stroll through the central square. Then pick up a skewer of grilled corn on the cob before grabbing a traditional cantarito (mixed tequila drink) served in a clay mug.

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