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Gucci Garden (Gucci Museo) Tours

Gucci Garden (Gucci Museo)
Gucci Garden, previously known as Gucci Museo, is a Florence museum that showcases nearly a century of history of the designer fashion label. Opened in Piazza della Signoria in 2011 along with a restaurant and bookshop, and reopened in 2018, Gucci Garden showcases everything the luxe brand is known for, from evening gowns to handbags and more.

The Basics
Like most museums in Florence, Gucci Garden is best explored at a leisurely pace. The exhibits, which feature gowns, leather goods, shoes, and handbags, are typically toured in about 45 minutes. The museum and its café and bookshop are housed on three floors of the 14th-century Palazzo della Mercanzia, an architectural gem located on the east side of Piazza della Signoria.

A 5-minute walk from the banks of the River Arno, the Gucci Garden is often visited in conjunction with the Palazzo Vecchio and the Uffizi Gallery, as well as the nearby Ponte Vecchio. While it is not often a stop on Florence walking tours, private tours offer a more personal experience and allow visitors to add the museum to the day’s customized itinerary.

Things to Know Before You Go
  • Gucci Garden is a must for fashion lovers and history buffs.
  • The museum’s restaurant, Gucci Osteria da Massimo Bottura, boasts a menu of upscale Italian food and beverage options, and is open daily. It’s a lovely place to rest your legs and recharge with a nice meal after a long day of exploring the city.
  • Museum visitors enjoy free WiFi.
  • Download the Firenze Turismo app to access maps, cultural event calendars, and tourist information.

How to Get There
Located in Florence’s Piazza della Signoria, Gucci Garden is within walking distance of most major landmarks, and is easily accessible using public transit. The nearest stops are Salvemini on bus 14, Frescobaldi on bus 11, and Santa Maria Maggiore on bus 22. If traveling by taxi, give Piazza della Signoria as your destination.

When to Get There
Gucci Garden is open every day from 10am to 11:30pm. Expect crowds on weekends and around 3 or 4pm on weekdays; for a quieter visit, arrive when the museum opens.

Gucci’s First Flagship
After he glimpsed the luggage of upscale hotel guests in London, Guccio Gucci was inspired to go into the leather business, and in 1921 Florence became the official birthplace of the Gucci brand. Guccio’s original early-20th-century leather products are on full display at Gucci Garden, and items from the archives celebrate the city’s role in the history of the internationally renowned brand.
Address: Palazzo della Mercanzia, Florence, Tuscany, Italy
Admission: Varies
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4 Tours and Activities to Experience Gucci Garden (Gucci Museo)

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Free Cancellation:Get a full refund up to 24 hours in advance on most experiences.See Details
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Florentine Fashion Private TourHalf-day Tours

Florentine Fashion Private Tour

This private, high-style tour takes you through centuries of Florentine fashion, from medieval cloth merchants and Medici jewels to the modern luxury of Italy’s biggest designers. Learn about the life of Salvatore Ferragamo at the trendsetter’s namesake museum, then look back through styles of the ages at the Palazzo Pitti’s Costume Gallery and admire baubles worn by Italian rulers at the Silver Museum. Finish by walking in the footsteps of well-dressed royals at the famous Boboli Gardens.
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  • 3 hours
  • Free Cancellation
From  
$201.28 
Price varies by group size
From  
$201.28 
Price varies by group size
Learn More
  • 3 hours
  • Free Cancellation

Private Fashion Shopping TourHalf-day Tours

Private Fashion Shopping Tour

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The famous Florentine craftsmen open the doors of their shops and are ready to satisfy your curiosity: discover how some extraordinary products of choice are made, get to understand how they are priced and why. Are you a fashionista, an enthusiast of clothing, leather, textiles, jewellery, wooden objects, precious frames, artefacts in bronze, brass or silver? Then this tour is definitely for you, this experience in fact reveals the cultural and commercial uniqueness of the famous Florentine artisans. • Private tour for small groups • Visit of 2 or more artisans • Customizable tour • Return to agreed meeting point • Languages: Italian, English 
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  • 3 hours
  • Free Cancellation
  • Taking safety measures
From  
$215.66 
Price varies by group size
From  
$215.66 
Price varies by group size
Learn More
  • 3 hours
  • Free Cancellation
  • Taking safety measures

2 Hour Historical Walk through Florence with a LocalCultural Tours

2 Hour Historical Walk through Florence with a Local

This Experience is provided by a private local. Discover the historical side of Florence with a passionate local who wants to share all the best kept secrets of Florence with you! Our excursion will start at the monumental Porta Romana, and take us on a stroll right into the heart of Florence! You will learn about the various architectural styles from different time periods and find out how the city has changed over time. From visiting churches to discovering the history behind the Piazza del Duomo as well as learning why Hitler didn’t destroy Ponte Vecchio, you will encounter unique sites that an ordinary tourist tour won’t show you! We know that travelling is the best way of learning, and having a knowledgeable local by your side to give you insider tips and share local secrets is even better! Of course, if you wish to learn about something in particular or have a special interest, just let me know, and I will adjust the itinerary for you!
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  • 2 hours
  • Free Cancellation
From  
$58.71 
From  
$58.71 
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  • 2 hours
  • Free Cancellation

Art and Culture in Florence with a LocalCultural Tours

Art and Culture in Florence with a Local

This Experience is provided by a private local. Thousands of art lovers from all over the globe visit Florence each year, either participating in one or more of the numerous cultural events or simply enjoying the buzzing community and the city ambience. Whether you are visiting Florence as a returning tourist who wants to get to know the city a bit better or it is your first time, this Experience is for you! While walking the narrow streets of the old town and looking at amazing street art or getting to know more about the city’s galleries and museums, you will hear about artists like Dante Alighieri, Botticelli, CLET, Blub and their connection to Florence. I will share with you the most significant cultural and historical insights and details of the colourful and multi-faced Florence while we deep dive into the world of art and culture of my city and country. Did you know that Florence also has impressive street art? Our Experience will show you some of the best examples!
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  • 1 hour 30 minutes
  • Free Cancellation
From  
$28.75 
From  
$28.75 
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  • 1 hour 30 minutes
  • Free Cancellation

Frequently Asked Questions

The answers provided below are based on answers previously given by the tour provider to customers’ questions.
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What's the best way to experience Gucci Garden (Gucci Museo)?