Shopping in Brussels

Brussels might not have fashion credentials to rival Paris and Milan, but its historic shopping arcades and lively neighborhoods still hold plenty for shoppers to get excited about. Whether you want designer gear, unique souvenirs, or Belgium’s most delicious chocolates, here’s where to shop in Brussels. 

Rue Neuve

Running south from Place Charles Rogier to Place de la Monnaie, a short stroll from the Grand Place, Rue Neuve is Brussels’ busiest shopping boulevard. The pedestrianized street is home to all the usual high street suspects including H&M, Mango, and Diesel, as well as large department stores such as Galeria Inno and the City2 shopping mall. 

Avenue Louise and Rue Antoine Dansaert

For more upmarket shopping, Avenue Louise and Rue Antoine Dansaert are the best spots for a walking tour. The former is the Belgian version of Paris’ Champs-Elysees, a grand boulevard lining with designer stores and lavish hotels, while Rue Antoine Dansaert offers elegant fashion boutiques, bistros, and hip bars where you can sample Belgian beer. 

Sablon

Just south of the Grand Place, the atmospheric Sablon (Zavel) neighborhood is full of chic boutiques, unique restaurants, and antique shops. The central Place du Grand Sablon hosts a popular antiques market each weekend, the official TinTin shop sells fun souvenirs for fans of the Belgian comics, and the area is also home to some of the city’s best chocolatiers and chocolate shops. 

Maasmechelen Village

Located close to Maastricht and the border of the Netherlands, Maasmechelen Village is Belgium’s most popular discounted shopping outlet mall. The village has more than 100 designer stores full of world-renowned names, including Escada, Timberland, Levi’s, Superdry, and UGG Australia, plus Belgian chocolatiers Neuhaus and Leonidas, and offers savings of up to 60 percent on retail prices. Visit on an independent shopping tour from Brussels and enjoy a hassle-free day with round-trip transportation included.